At Lofted Spirits, our brands aren’t just growing; they’re evolving. For Bardstown Bourbon Company, that meant listening to what loyal drinkers and partners were saying: that our packaging needed to better reflect the differences between expressions and help better distinguish our core offerings from our limited releases. 

So we evolved. The new packaging brings greater clarity to our lineup, improved distinction on shelf, a clearer bar call, and elevated materials that reflect the ambition inside each bottle. The look is changing, our exceptional liquid isn’t. 

Look for it to begin rolling out on shelves in March.