Lofted Expands Owned Brand Distribution
“Bardstown exemplifies the supplier that aligns perfectly with our company culture and ambitions, plus they’re genuinely invested in working together to achieve success,” Chris Steffanci, Columbia President and CEO, said in a news release. “And the liquid? It’s exceptional! Incredible quality at an equally incredible price point. The response from accounts has been phenomenal so […]
Green River Revisits Whiskey History With a NASCAR Sponsorship
The announcement of Green River’s sponsorship comes as Yeley seeks to qualify for this year’s Daytona 500, which is coming up on Sunday, February 16. “I couldn’t be more excited to team up with Green River Whiskey for this monumental Daytona race,” Yeley said. He added that he and his team were “ready to take on […]